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Case studies

Results that speak for themselves.

Every build below is live, tracked and measured in real numbers. Qualified leads, cost per lead, bookings and hours saved. Not impressions.

Sport, leisure & fitness

Proven in sport.

Lead generation · Social · TikTok

1IRON

Indoor golf simulation venue. Meta lead generation campaigns combined with a TikTok content strategy that went viral in the niche. Built from zero to one of our strongest proof-of-performance stories, with every lead tracked through the ADDINGYOU CRM from first click to booked bay.

200+Qualified leads
£3Cost per lead
700k+TikTok views
Social media · CRM · Automation

Elevate

Youth sports and education business serving both parents and schools. Social media management running at three posts per week across platforms, content shoots on location, and a full CRM build with segmented B2B and B2C pipelines. Live and growing month on month.

10k+Content views
3xPosts per week
LiveCRM automations
Systems work beyond the niche

Built to travel.

The infrastructure we build for venues works anywhere leads arrive faster than a front desk can handle them. Two builds outside the niche that prove it.

Conversational AI · CRM

Howe & Co

95-year heritage food business with a mobile van operation. We built Howie, a conversational AI assistant handling every customer enquiry around the clock. Route information, bookings and catering enquiries, always accurate, always on. The same system now takes bookings for venues.

24/7AI coverage
0Staff hours on enquiries
Lead generation · Meta ads · CRM

Asset Harbour

Mortgage and protection brokerage. Meta campaigns generating qualified leads at below-market cost, with full CRM architecture, automated lead routing, live reporting dashboards and end-to-end tracking from click to conversation.

200+Qualified leads
£3Cost per lead
100%Tracked in CRM

Our focus is sport, leisure and fitness venues. These two builds show the same system holding up under very different pressures: a heritage operator with constant route enquiries, and a regulated brokerage where every lead must be tracked.

How we measure it

We only track things that matter.

Impressions and reach are not results. A result is a qualified lead, a booking, a sale. Everything we build is tracked back to those outcomes. If we cannot connect an activity to revenue, we stop doing it.

Cost per qualified lead

Not cost per click. Not cost per impression. The cost of a lead that actually matches your target customer.

Pipeline value created

Every lead lands in your CRM with a value, a source and a stage. You can see what the marketing is worth at any moment.

Engagement that converts

Organic views and followers only count if they turn into enquiries. We track the path from content to conversation.

What clients say

In their own words.

“The CRM they built has completely changed how we handle leads. Every enquiry is tracked, every follow-up is automated, and I can see exactly where my pipeline stands without asking anyone.”

Chad Thorne Founder, Elevate Performance Academy

“He has helped generate us thousands of leads cost effectively, harnessed AI to build customer conversation and been really responsive to help us react quickly. He has also helped us build influencer partnerships that have driven direct impact, with one example giving our new business over 400k views, 18k likes and most importantly a strong pipeline of bookings.”

Dan Sherwood Marketing Director, Santander · Director, 1IRON Indoor Golf

“700,000 TikTok views. 200+ qualified leads. Sub £3 cost per lead. In a niche that most marketers would not even know how to approach. They understood the audience before they ran a single ad.”

1IRON Golf & sport simulation
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